Highlights from Host Milano 2025

Host Milano 2025: Inside an Exciting Showcase of Innovation and Cocktail Automation

Recap: Host Milano 2025

Every two years, the world of hospitality converges in Milan for Host Milano 2025, the ultimate showcase of innovation, design, and technology shaping the future of foodservice. Since its inception, Host Milano has been where global trends are born, ideas take flight, and brands set the benchmark for excellence.

This year’s Host Milano 2025 was no exception, and Mixologiq was proud to be right at the heart of it.

56ea3178 0a74 460d 85c2 65151ad41ba6
Mixologiq’s core team uniting from three global offices for Host Milano 2025

A Legacy of Innovation Meets the Future of Service

Host Milano isn’t just another exhibition. It’s a global meeting point where innovation drives progress and the industry’s next chapter begins. For Mixologiq, the event perfectly reflected what we stand for: precision, innovation, versatility, and reliability.

At Host Milano 2025, the show felt more relevant than ever. With hospitality evolving through automation, data-driven tools, and smarter service models, it was clear that technology is no longer a luxury; it’s a necessity.

Mixologiq at Host Milano 2025: Where “Wow” Met “Why Not”

Our stand became one of the show’s must-see attractions. Distributors, venue operators, and industry professionals worldwide gathered to see the future of cocktail service in action.

Our two flagship models, the Mixo 8 and the Mixo 20, took center stage. Each was designed to make premium cocktail service faster, simpler, and scalable across any venue. Visitors were amazed by the machines’ speed, precision, and plug-and-play simplicity. From the first pour, it was clear: Mixologiq isn’t just a machine; it’s a smarter way to serve.

21041255 8123 4996 a918 ea8c0fbe56dd
Host Milano 2025 attendees in awe of the Mixo 20

The Moments That Stole the Show

The reactions were unanimous: “Wow.”

Crowds watched as Mixologiq crafted bar-quality cocktails in under 30 seconds, perfectly chilled, precisely measured, and beautifully consistent. Hospitality professionals from bars, hotels, and cruise lines alike saw firsthand how Mixologiq eliminates guesswork while enhancing guest experience.

We also had the pleasure of meeting many of our current customers and distributors, who shared how Mixologiq has transformed their venues, cutting wait times, reducing waste, and serving more guests with fewer resources. Their success stories were the real highlight of the show.

a3b0d1de c155 4665 92bd a6d66a2b692f
Host Milano 2025, Italian TV show videoing Mixologiq in action

Beyond the Stand: Conversations That Matter

Host Milano 2025 isn’t only about products; it’s about people. Throughout the week, our team met with global partners, future distributors, and forward-thinking operators, all eager to discuss how automation can empower, not replace, hospitality professionals.

By the end of the event, we had generated hundreds of qualified leads across Europe, the Middle East, Asia, and the Americas, proof of the growing demand for smart, scalable, and profitable cocktail automation.

a8b2d249 73b0 4f63 9a18 c19c0d79b54b
Mixologiq Core Team and our distributing partners are enjoying a meal together

Setting the Benchmark for the Next Era of Hospitality

Mixologiq exists to redefine how the world serves cocktails. The conversations and excitement we witnessed at Host Milano reaffirmed that we’re not just keeping pace with industry change, we’re leading it.

With over 1,000 machines already installed worldwide and more than one million cocktails poured, Mixologiq continues to deliver measurable impact for bars, hotels, restaurants, cruise lines, and lounges everywhere.

Our promise remains simple: faster service, consistent quality, and effortless control.

Looking Ahead

As we wrap up an incredible week in Milan, one thing is clear: hospitality’s future is brighter, faster, and smarter than ever. The enthusiasm, engagement, and ideas we shared with partners and visitors have inspired us to keep pushing boundaries.

To everyone who visited our stand, shared a drink, and joined the conversation: thank you. Host Milano 2025 wasn’t just an exhibition; it was a celebration of what’s possible when technology and creativity work hand in hand.

And yes, we’ll be back at Host Milano 2027, ready to raise the bar even higher.
See you there!


Mixologiq logo representing innovation in automated cocktail solutions for the hospitality industry.
The Mixologiq brand is redefining cocktail service through automation and smart design.